Short Description: Peer-Reviewed, Open-Access, Google Scholar indexed, Cabells WHITE-LISTED journal, publishing scholarly articles in finance, marketing, human resource, Information Technology, along with manuscripts documenting Economics research data and analysis.
E-ISSN: 2469-4339
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Publisher: HATASO - SynergyGlobal
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10.18639/MERJ.2025.9900110
Original Research Article
Apr 17, 2025
The paper discusses how social media, including Instagram, Facebook, and TikTok, play a key role in forming consumers’ attitudes towards offline shopping and their purchasing behavior in physical stores. Influencer endorsements, user-generated content, and targeted ads have become social media marketing strategies that brands have been using to raise visibility and get more foot traffic to their brick-and-mortar locations. The study explores the psychological triggers that lead consumers to engage with social media (FOMO, social proof, online reviews) to act on time-sensitive offers and visit physical stores. Social commerce and AR technologies are also highlighted as a transformative trend that improves the consumer's in-store shopping experience and facilitates virtual preview and integrated buying options. Beyond enhancing online engagement, these innovations help close the digital and offline purchase gap by leading consumers to make purchases in offline channels. The paper concludes that effective social media marketing and innovative technologies are important for offline retailers to survive in the changing retail landscape. For retailers, the integration of AR and social commerce enables future trends that create custom, interactive experiences that drive both online and offline sales.
10.18639/MERJ.2025.9900109
Conceptual Article
Apr 15, 2025
This conceptual paper analyzes the use of dynamic pricing in soccer competitions in the United States, emphasizing the role of business analytics in enabling data-driven ticket pricing methods. Based on economic, marketing, and sports management perspectives, we identify a gap in the literature about dynamic pricing in soccer events, which have traditionally depended on static pricing models. Our research examines how dynamic ticket pricing might enhance income and attendance for soccer competitions while ensuring fairness for fans. Our research reveals that dynamic pricing enables organizers to maximize revenue from high-demand matches by increasing ticket prices to align with real-time market value and to enhance attendance for low-demand matches by strategically reducing prices and providing discounts. These modifications are facilitated by business analytics, encompassing demand forecasts and price optimization algorithms, which guarantee that current data informs pricing decisions on consumer willingness to pay. Our analysis emphasizes that dynamic pricing in sports functions not merely as a mechanism for price augmentation but may also augment consumer value and accessibility, as demonstrated by its capacity to lower ticket prices when warranted. Drawing on existing literature, the paper provides a theoretical framework and practical recommendations, highlighting areas for future empirical research. We offer practical insights into the implementation of dynamic pricing in soccer, emphasizing the significance of analytical models, effective stakeholder engagement, and policy considerations to balance revenue objectives with fan experience. These findings enhance sports management literature by applying dynamic pricing theory to U.S. soccer and providing a framework for utilizing business analytics in the optimization of sports revenue.
10.18639/MERJ.2025.9900107
Original Research Article
Mar 20, 2025
Similar to numerous other emerging economies, Brazil has experienced a significant increase in foreign investment during the past few years. In 2022, the global inflows of FDI amounted to US$ 1.29 trillion, reflecting a 12% decrease compared to the previous year. This decline can be attributed mostly to substantial divestments undertaken in Brazil. The objective of this study is to examine and assess the subsequent aspects of political stability on FDI and Brazil's broader economic growth. The present study used an ARDL technique to analyze the years 1996 to 2022, utilizing secondary data. The results suggest that the presence of political stability has a positive impact on foreign investment, commercial activities, and the overall economy of Brazil in the long term. The stability of policies is intricately linked to the political system of a nation and exhibits a positive correlation with both FDI and foreign portfolio investments. It is recommended that the administration abstain from implementing any arbitrary modifications presently in order to retain policy coherence.
