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Entrepreneurial Networking Strategic Renewal And Performance Of Youth Owned Agro-Processing Small And Medium Enterprises In Selected Counties In Kenya

Authors: Francis K Kariuki et al.

DOI : 10.18639/MERJ.2021.1431686

Section : Original Research Article

Published Date : Dec 30, 2021

Abstract

The current business environment has become very dynamic and this comes with threats and opportunities. Some of the factors that pose challenge in this environment are new entrants, loss of competitive advantage or rapid change of technology. In Kenya, SME suffer the same fate despite the critical role they play in the country. Most of the youth business startups fail at their third year and very few enterprises have grown into large formal organizations. To survive under this dynamic environment, entrepreneurial networking becomes an important strategy that can be adopted by organizations. The objective of this study was thus trying to examine influence of entrepreneurial networking strategic renewal on performance of youth owned SMEs. The specific objectives were membership of social network, professional networks, business networks and social networks and their influence on SMEs performance. The research design adopted was descriptive cross-sectional survey. The study targeted youth owned agro-processing SMEs registered by Ministry of Trade and Industry from four County Governments namely, Nyeri, Kirinyanga, Murang’a and Nyandarua. The population that constituted sampling frame was 287 youth owned enterprises. Quantitative data was collected by use of structured questionnaire. The overall model study was R Square= 0.092, meaning that Entrepreneurial Networking Strategies explained 9.2% of the variation on SMEs performance. The study coefficients indicated that holding all other factors constant, changing Entrepreneurial Networking strategies by one unit would result to a 0.324 change in Performance of Youth Owned Agro-processing SMEs. The value of t is 6.095, which was >2 and p-value of 0.000 which implied that there was statistically significant influence of Entrepreneurial Networking Strategies on performance. The study concluded that entrepreneurship networking influences performance of the youth owned agro-processing SMEs in Kenya. This study recommends there is need for the SMEs to further establish networks outside their business cycle.


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