The gig economy is transforming societies across the globe. Freelancer.com promises experts representing every technical, professional, and creative field on its platform serving over 47 million users that project managers will find freelancers seeking work. This case study evaluates Freelancer.com, one of the leading freelance websites in the gig economy. Additionally, this research examines the merits of disruptive marketing as a strategic tool in the marketplace. With the potential growth of advanced technologies, Freelancer.com will find itself fending off other competitors. In the Covid-19 era and with the fierce financial crises across the globe, the research results are significant because the conclusions assist scholars and practitioners to better utilize freelance services like Freelancer.com found in the gig economy.
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